Customer Attrition/Churn Management
The old adage that it costs a lot less to retain an existing customer than to acquire a new one is as valid as ever. The benefits of reducing customer attrition are clear - lower customer acquisition costs, increased profits, increased customer confidence and improved share price, all resulting in enhanced reputation and corporate image.
Nt's solutions enable organisations to predict the loss of valuable customers well in advance to enable the formulation of effective retention strategies, such as:
- Special offers
- Discounts
- Enhanced credit limits
- Products or services relevant to the customer, such as a new/different credit card or tariff plan
Nt's solutions enable organisations to profile and analyse customer and transactional data and to predict if, when and why a customer is likely to churn. |
