Marketing

Nt's solutions enable organisations to unlock the full value of their customer base, substantially lowering operating expenses and maximising profit in the following areas:

Targeted Marketing

Helping to understand prospective customers' motivations and focus marketing efforts by identifying only the relevant people to receive a specific offer or product, resulting in:

• Maximum marketing response
• Reduced mailing and acquisition costs
• Increased customer satisfaction

Cross Sell/Up Sell

Capitalising on sales opportunities in the current customer portfolio, using profiling to identify product and services affinity by:

• Exploring linkages between the products/services customers presently buy and the ones they might be persuaded to buy
• Increasing customer satisfaction by only offering products for which they qualify 
• Increasing customer retention by providing customers with more than one product or service

Customer Lifetime Value

Analysing the customer base as a whole to identify key customer segments and establish a framework for different treatments and interactions, e.g. cross-sell new product offerings:

• Obtain a picture of the percentage of customers most critical to the revenue stream to ensure they are retained
• Monitor which high-value customers are spending less in a given month and which low-value customers have started spending more to plan future customer retention and cross-selling strategies
• Use the information as justification for various customer acquisition/retention strategies and spending