Neural Technologies and Turkcell win their third GTB Innovation Award

For the third year running, global fraud and risk management company Neural Technologies and Turkey’s largest mobile telecoms operator, Turkcell, have won a Global Telecoms Business Innovation Award.

Date: 1st June 2013
Categories: Technology

The award recognises the work of both companies for the innovative developments that have taken place since the installation of Neural Technologies’ fraud and credit risk management software solution, Minotaur.

The Minotaur Fraud & Credit Management solution will provide Turkcell with many benefits, by monitoring and updating spending limits based on customer behaviour, it keeps bad debt to a minimum and also rewards those who do pay with higher limits, encouraging further spending. It also provides Turkcell with advance warnings of bad debt. By monitoring each customer, it allows the solution to predict whether a subscriber’s spending limit is likely to be breached before being billed.

Minotaur helps to improve and develop good customer relations and reduce churn by:

  • SMS payment reminders
  • SMS warning alerts of Bill Shock

Read more about the project: Turkcell ­ Managing Risk & Improving Customer Satisfaction.

The credit award was presented to Saner Ates, Collection and Fraud Analysis Manager at Turkcell and Luke Taylor, CEO for Europe, Middle East & Africa of Neural Technologies, at an awards dinner at Sheraton Park Lane Hotel in London

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