Why the spirit of Pikachu is good for your business

Luke Taylor
Author: Luke Taylor CCO & Deputy CEO
Date: 4th July 2016
Categories: Technology, Financial, Banking, Telecoms, Fraud protection

You must heard of the phenomenon that is Pokémon Go. Launched in July, it has already been downloaded over 100 million times across 30 countries worldwide and increased Nintendo’s market value by over 40% since its launch. The responsiveness to this marketing phenomenon by the MNOs tells us a lot about their systems and suppliers.

Speaking to a number of MNOs over the last few weeks, it is evident that some of these businesses have over 30,000 separate suppliers, covering everything from window cleaning and paper towel supplies, to HR professionals and telecoms network and support system vendors. Most of these operators now recognise that that the level of supplier complexity is a barrier to efficient operations and agility. Each vendor requires engagement from their procurement and finance departments, as well as the operational part of the business that manages them. It also follows that, if you employ a different window cleaning company for each office, the chance of negotiating a competitive price is low.

This same drive for a reduction in the number of vendors and simplification of their products and services is being seen in the OSS/BSS space. With these systems there are additional benefits of optimisation.  Moving to a single business logic platform for example that is open to adding new applications, introducing new services  and adding new vendors quickly and cost-efficiently not only reduces CAPEX and OPEX but increases responsiveness to market opportunities and reduces maintenance requirements.

This brings me back to my initial question - Pokémon Go, where MNOs are now offering unlimited data packages to attract Pokemon customers. Now in some ways this is a ‘broad brush’ response, if the MNOs had efficient and agile back end business logic in place they could refine that offer to specifically focus on the Pokemon app.  Being able to respond to changes in the market in a way that differentiates your services or make changes to your back office systems to maximise your profitability is important. Having the agility to react as well as be proactive will be crucial for future service providers to retain their competitive edge in what is an extremely fast changing and dynamic industry.

Simplification and optimisation whilst technologies and product offerings are becoming more and more complex is one of the very reasons as a vendor we have moved all our products onto a single platform (Optimus) and are offering all of its agile services as though they are applications on that single platform. This aligns to the same initiatives and strategies being seen elsewhere in business and industry.  

In much the same way as the Pokémon trainer, the time has come for businesses to take all the disparate functions within their operation and collect them under one roof: gotta catch ‘em all.