Digital Transformation: thoughts on the buzz

Digital Transformation
Author: Axel Pieuchot Director of Analytics
Date: 1st August 2017
Categories: Technology, Data, Financial, Telecoms, Revenue Assurance, Fraud protection, Optimus, Neural Technologies, Big Data, Revenue Management, Digital Transformation, Digital Integration

In recent years, CxOs have been bombarded with information about the importance of evolving their Communications Service Providers into Digital Service Providers to avoid extinction in the fast-moving telco market. But how?

Looking at it pragmatically, digital transformation seems to be another way of continuously improving one’s business processes and moving to the next level. It looks similar to the way Data Warehouses and Business Process Management have streamlined and continuously improve business efficiency and agility of the CSP.

In the information value chain, a key factor for digital transformation is the need for people, processes and technology (to which I would also add information) to work together in the most effective possible way for the business, whilst maintaining the flexibility to change quickly and efficiently. In other words, to turn data asset into valuable business information (via analytics), a CSP needs to run a multi-level people, data, system and process integration programme.

Given these similarities, the digital transformation process could be viewed as a new type of company-wide analytics project, which is appropriate since analytics plays a key role in the automation of every single digital process a company sets up.

My basic recommendations would be to:

-          Start with the end in mind: i.e. have a vision where you want to go and why

-          Implement step-by-step, focussing on low-hanging fruits prioritised by value-add or return on investment. A use-case based phased implementation, if you will.

The most important point is to start small but right! This means, instead of running many one-time throw-away pilots, as you think about the implementing the first use-cases, make sure you set up the right foundation and tools that can be re-used, re-purposed and cover other use-cases – whether you do a pilot or develop for production.

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