Author: Luke Taylor CCO & Deputy CEO
Date: 12th June 2017
Categories: Technology, Data, Financial, Telecoms, Revenue Assurance, Fraud protection, Optimus, Neural Technologies, Big Data, Revenue Management, Digital Transformation, Digital Integration
We have seen the wireless communications market in Africa come a long way over the past couple of years, and it’s starting to show real signs of market maturity. Whilst the continent is large and its individual countries all have very different political, geographic and infrastructure challenges, some countries are heading towards mobile saturation. For example, Botswana, Mali and Mauritius have reached over 70% mobile penetration. In South Africa, many reports cite over 100% penetration, as people are carrying more than one mobile phone. In countries where the penetration rates are highest, operators are beginning to focus on customer retention rather than new customer acquisitions - because it costs far more to win a new customer than to retain an existing one.