Connecting enhanced customer satisfaction and engagement through data-driven customer insights
Customer insight is crucial to true customer satisfaction. It’s a vital step to creating emotional engagement that builds brand loyalty in a competitive landscape of high customer expectations and extreme customer choice.
Neural Technologies’ Customer Engagement solutions provide data-driven customer insights for your business, delivering actionable data understanding that unlocks new revenue opportunities for enterprises. It enables business to take an omnichannel approach to marketing and customer engagement built on deep understanding of complex customer behavior. The predictive neural modelling allows businesses to adapt go-to-market strategies that deliver real business results.
Customer Engagement Products
Building brand loyalty with business insight
Customers expect more in the modern landscape. A 2019 study by analysts Nielsen revealed only 8% of global consumers consider themselves committed brand loyalists. The modern customer wants businesses that understand and recognize their unique demands and desires, responding to deliver personalized outreach that caters for them as individuals.
Those enterprises which work to leverage customer insights to deliver truly personalized solutions will win the battle of customer engagement in this competitive marketplace. Rather than focusing on the customer alone, customer engagement delivers value by maintaining balance between customer and the company expectations. Studies by McKinsey show that a focus on digital transformation and customer experience can generate 20-30% increase in customer satisfaction, with economic gains of 20-50%.
Flexible customer engagement
Neural Technologies’ Customer Engagement products are designed to provide highly-flexible omnichannel approaches that effectively build engagement. These market-leading solutions can be utilized to create strategic and complex marketing campaigns, streamlining the process of launching campaigns, improving marketing results, and enhancing or unlocking revenue potential. Utilization of advanced neural networks enables behavioral modeling based on robust sentiment analysis, behavioral analysis, and advanced analytics.
Optimus boosts lead conversion, builds customer loyalty, and increases sales. It integrates seamlessly with diverse data sources and legacy infrastructure, working with proven industry frameworks such as OpenAPI, Swagger, TMF, and others.
Customer engagement is key to an effective business strategy. When customers enjoy the process of doing business with you, they are engaged to sustain that business, maintaining revenue streams for your enterprise.