Customer analytics building insight through a responsive customer data platform
Neural Technologies’ Customer Analytics solutions unlock valuable customer insight for enterprises. This responsive customer data platform utilizes advanced machine learning techniques to provide detailed business intelligence on the actions and behaviors of customers.
Optimus Customer Analytics provides enterprises with comprehensive customer segmentation and identification approaches, enabling complex event processing in real-time and near-real-time. This detailed data understanding enables enterprises to engage customers with marketing, alongside new products and services, unlocking potential new revenue opportunities for businesses. Predictive customer modeling can identify potential customer pain points, reducing churn and protecting enterprise revenue.
Targeted customer insight
Predictive analytics provide both segmented and individualized customer insight, offering a unique view into the actions and behaviors of customers.
The Optimus Campaign Management tool enables enterprises to target subscribers via personalized campaigns using enriched CRM data of individual customers, as well as enabling wider market segmentation analysis to improve target accuracy. It leverages insight from target, control, and random groupings to optimize market segmentation and campaign targeting.
CRM Data can be enriched through individual subscriber profiles, integrating with social media data insights to allow for rich customer understanding. Relevant offers can be targeted based on actionable lifecycle moments such as time of top-up, prepaid credits, physical access of retail environments, and a wide range of other triggers. The Optimus Customer Analytics solution provides access to valuable customer insight in both real-time physical and digital settings.