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Neural Technologies3 min read

What Does Data Mediation Mean For Your Business?

The telecommunications industry is experiencing a data deluge. The surge in mobile users, connected devices, and diverse service offerings strains traditional systems struggling to handle the ever-growing data volume and complexity. Data mediation acts as a bridge between disparate systems under this landscape. It facilitates the seamless exchange of data in real-time, unlocking valuable business opportunities and future-proofing business operations.

Data mediation has evolved significantly from its initial role of simply collecting and validating network usage records for post-paid billing. Today, it's a bi-directional, online function, seamlessly communicating between network elements and various business, operational, and analytics systems. This transformation addresses critical challenges faced by telecom providers such as siloed data, trapped within individual systems, hinders service innovation that makes accurate billing a complex task. A future-ready data mediation is the one who manages to tackle these issues head-on. 

By implementing the right data mediation tool, telecom companies can finally unlock the true potential of their data, gaining actionable insights that allow them to:

  • Personalize customer experiences: Imagine offering targeted promotions based on a customer's real-time data usage. Data mediation makes this a reality.
  • Optimize network performance: By analyzing data traffic patterns, telecom providers can identify bottlenecks and optimize network resources for a smoother user experience.
  • Develop new revenue streams: Data mediation opens doors to innovative services like real-time data analytics for businesses or personalized content delivery.

 

Deep Dive into Conventional Mediation Challenges  

While data mediation offers a powerful solution, the journey isn't without its hurdles.  Telecom providers face several critical challenges that necessitate a robust and future-proof data mediation platform.

#1 Data Volume Explosion 

The proliferation of 5G networks, coupled with the ever-increasing number of connected devices, is poised to unleash an unprecedented data deluge. The sheer volume of data produced today is mind-boggling. According to Statista, global data creation is expected to surpass 180 zettabytes by 2025. Traditional mediation solutions, designed for a bygone era of slower data flows, struggle to keep pace with this real-time data infusion. 

#2 Real-Time Data Access

In today's fast-paced telecom environment, real-time decision-making is no longer an advantage, it's a necessity.  Personalized services, network optimization, and even fraud detection all rely on the ability to access and analyze data in real-time. These capabilities hinge on real-time data insights, and a traditional mediation platform, limited by its offline processing, simply cannot deliver.

#3 Complexity of Converged Networks

The merging of fixed and mobile networks creates complexity for data mediation.  Legacy solutions struggle to handle diverse data formats from these combined sources, especially in multi-country deployments with IMS services.  A robust data mediation platform acts as a central hub, unifying these systems and simplifying network architecture for seamless data flow.

Leveraging Real-Time Data In Your Business Operations 

The traditional role of data mediation involved transforming captured data into a usable format for business operations. However, in today's environment, the focus has shifted dramatically to real-time data.  The sheer volume and complexity of data, with information flowing from diverse sources and formats in real-time, renders legacy solutions obsolete.

Neural Technologies leverages the power of machine learning and artificial intelligence to deliver on the promise of real-time data insights.  Unlike traditional data processing systems, our real-time Data Mediation solution provides rapid, automated data mediation, delivering actionable insights in real-time or near real-time. This capability is essential for navigating the ever-increasing volume of data generated by 5G, connected devices, and evolving services.

However, real-time data processing and analytics is just one piece of the puzzle. Neural Technologies' data mediation solution also prioritizes data security and ensures appropriate data transformation across all sources, not just some.  Imagine having access to a library of real-time insights, not just a single book. This comprehensive approach eliminates data silos and ensures a unified, real-time view of your network activity.

By providing real-time analytics and data processing that integrates both legacy and new data collection systems, Neural Technologies' solution empowers informed decision-making. It's scalable, user-friendly, and allows you to build custom workflows to ensure data is not just translated, but presented for analysis in a clear and actionable way.  This unlocks a range of benefits, including cost savings, faster time-to-market for new products, personalized customer experiences, and the ability to identify new revenue opportunities.  

Data mediation with Neural Technologies isn't just about managing data, it's about transforming it into real-time business value, with security and responsible data practices at the core.

Learn more about Neural Technologies' real-time data mediation solutions. Reach out today.

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